Search Engine Optimisation & Search Engine Marketing

e-channel is a Google AdWords Qaulified Company

Search engine optimisation and search engine marketing are both forms of online advertising. Search engine optimisation is often referred to as SEO and search engine marketing is often referred to as SEM or paid search. SEO and SEM should be a major part of your advertising mix. It is highly measurable, affordable, accountable and the only form of advertising where customers find you.

Find out more about our search engine optimisation and search engine marketing services.

Be An Informed Search Engine Marketing Buyer

How To Write An SEM Brief

Click to download our reference document on how to write a detailed SEM brief


Digital Marketing Statistics

Click to view global digital marketing statistics


What Is Paid Search (PPC) ?

Click here to learn more about paid search, as defined by Wikipedia.

Your Business Deserves To Succeed

7 Elements of Search

Working closely with the industries best direct marketers we have developed our own unique search engine marketing methodology called “the 7 elements of Search".

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DynamicCreative

Now in its 2nd release of the Version 2, Dynamic Creative is the software that underpins our SEM Agency services and allows us to relevantly execute, manage, and test tens of millions of keywords and ads each month.

DynamicCreative™ truly does give us the power of a thousand marketers but more importantly allows us as marketers to efficiently run detailed and relevant campaigns for you, our customer.

More about DynamicCreative™


What Is Search Engine Optimisation

Click here to learn more about search engine optimisation, as defined by Wikipedia.


What Is Search Engine Marketing

Click here to learn more about search engine marketing, as defined by Wikipedia.


Organic Search Engine Optimisation or Paid Search ?
One Agency or Two ?

There are many similarities between search engine optimisation (SEO) and Paid Search (PPC). Firstly, your marketing objectives are the same and so is the behaviour of a potential customer searching. Strategically you need to look at both the same way. The execution of the two do differ somewhat.

More about our Search Services